This campaign is to educate children and their parents about the dangers that are in snacks and drinks. While learning, they get to know of healthier alternatives Yuka Kids recommends.
Experiential Campaign
Smart Eats: Pop-up
This is an event that is held in schools.
Parents and kids will have a blindfolded taste test. They are tasting the popular unhealthy snack and the alternative healthy option Yuka Kids recommends, and decide between the two which they think is the healthy option. This is to show that when they can’t tell the difference they learn and understand healthy food can also taste good.
Parents and kids scan popular snacks that they were deceived in thinking it was healthy to understand how the app works.
Smart Eats: Beat The Top Score!
This is a game kids can play in school.
Kids play a game that has different levels and goals. The game consist of kids making healthy decision choices in order to win a prize.
Prizes: Pop figures, snacks, or drinks
Digital Campaign
Yuka Kids
This is an app with 4 categories.
Yuka Academy
Kids are able to learn about healthy food through short lessons and take quizzes.
Scan & Search
Kids scan and search snacks and drinks in their home or outside of their home to gain points and rewards.
Progress
Allows kids to keep track of their goals.
History
Kids are able to see the snacks and drinks they previously scanned and are able to see healthy alternatives as well.
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