Meme Campaign
Meme Context
This is Joe Goldberg, he’s from the Netflix series You. He’s a stalker who narrates the show. Joe is usually seen in the background being a creep.
Memes consist of:
Obsession
Creepy behavior
Being secretly watched
Social Platform - Instagram
It’s the best app to use when showing visuals. Along with showing the fun side that stays within the brands personality. The content format of text and an image is the easiest to scroll through. The app falls in line with the objective and target audience. Also, It’s the platform the brands have the most presence in.
Objective
This is a promotion for the fifth and final season of You, set to premiere April 24th, 2025. Collaborating with many brands that is loved many people and of the show will grab their attention to tune in to the premiere date and get a conversation flowing, while also gaining new fans of the show.
Execution
