Social Media Campaign
Brand Background
For over 30 years, Splish Splash has been the largest water park in the tri-state area with 96 acres of water slides and pools. It was established in 1991 and since became an attraction for families to visit.
Has rides called Alien Invasion, Barrier Reef, Bombs Away, Bootlegger’s Run, Dinosaur Falls, etc.
Target Audience
Millennials who are parents and dog owners
Dog owners that treat their dog as if they were another child in the family
Families that enjoy activities outside
Family that value experiences
Live in the tri-state area
Social Platform - Instagram
It’s the best app to use when showing visuals. Along with showing the fun side of activities that stays within the brands personality. The app falls in line with the target audience and campaign. Also with the use of hashtags, it makes it easier to see users content of the activities they participated in at Splish Splash.
Problem
Splish Splash host an annual Doggy Day event before they close for the season. During family events, dogs are often left with family members, dog sitters, or dropped off at doggy daycare, always being left out.
How can we bring the furry family member to family events?
How can we extend the Doggy Day experience for more than a day?
How can we make Doggy Day be a more exciting experience for everyone to participate in?
Solution
Doug Splash Bash
A collaboration with internet sensation Doug the Pug, creating a memorable Doggy Weekend event. To build up excitement, a countdown until D-Day will tease a mystery guest.
Execution
